Welcome to the Digital Loft!

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Welcome to the Digital Loft! 〰️

Digitalization.Business. Life.

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Self-Care Tips for Entrepreneurs
Gina N. Fico Gina N. Fico

Self-Care Tips for Entrepreneurs

The daily life of an entrepreneur can be a lot and can be very difficult to manage it all. Last week I discussed ways to build a healthier relationship with technology. But this week I want focus on something I think all entrepreneurs need to practice and that’s self-care.

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Create Your Roadmap to Success!
Gina N. Fico Gina N. Fico

Create Your Roadmap to Success!

The daily operations of a business could be extremely overwhelming, and digital marketing is no exception. In fact, digital marketing seems impossible to keep up with sometimes.

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The Importance of Customer Appreciation
Gina N. Fico Gina N. Fico

The Importance of Customer Appreciation

On Saturday I went out with for coffee and walk by the lake with a friend. It was a beautiful spring day in New Jersey! When I got home, I was surprised with a customer appreciation gift from THE HOTH!

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How to Stay Safe Online!
Gina N. Fico Gina N. Fico

How to Stay Safe Online!

Internet safety is a huge concern. Technology is everywhere, so risks can be very prevalent. It is vital that people of all ages stay educated on how to stay safe online. Here’s some ways to ensure greater safety in today’s hyper digital society.

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Be a Life-Long Learner
Gina N. Fico Gina N. Fico

Be a Life-Long Learner

So on Saturday night, I impulsively purchased a course on SEO from Moz. spent my Saturday night completing this course.

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The Importance of a Well-Branded Blog
Gina N. Fico Gina N. Fico

The Importance of a Well-Branded Blog

Many people think of social media as a major digital marketing tool, and it most certainly is. A good social media campaign is key for many businesses’ growth. However, blogging is another great way to build your brand online.

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Optimize your Site’s Vision
Gina N. Fico Gina N. Fico

Optimize your Site’s Vision

As a digital entrepreneur, two types of clients come to me for web services. It could be someone who doesn't have a website but would like one or who has a site but needs to update, edit, enhance, and optimize.

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Be Credible! (How to be Credible it Today’s Busy World
Gina N. Fico Gina N. Fico

Be Credible! (How to be Credible it Today’s Busy World

Credibility. It’s getting harder and harder to know what is creditable and what isn’t. There used to be a time if you saw it on TV, it was real. Now everyone can post anything they want. It is extremely important for people to be mindful of what is valid in today’s hyper digital world.

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How to Tell Your Story Online!
Gina N. Fico Gina N. Fico

How to Tell Your Story Online!

I get it, digital marketing is HARD! It’s time-consuming, exhausting and at times can even be frustrating. It can feel very robotic.

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Web Accessibility-What You Need to Know
Gina N. Fico Gina N. Fico

Web Accessibility-What You Need to Know

What is website accessibility and why does it matter? Website accessibility is very important to be aware of. It is imperative that everyone can navigate your site, regardless of disability. As a business owner, this is something that you need to be mindful of.

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What is a Digital Audit and Why Do You Need One?
Gina N. Fico Gina N. Fico

What is a Digital Audit and Why Do You Need One?

I’m sure most of us are familiar with the word “audit.” An audit can be used in a lot of situations on both the personal and business level. But today we’re going to focus on a digital audit, what it is and why you might need one.

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What is a Googlebot and Why Do They Matter?
Gina N. Fico Gina N. Fico

What is a Googlebot and Why Do They Matter?

What are Googlebot and why should you know about them? Googlebots, web crawlers or simply a “bot” are used for many reasons. These bots work to crawl your website and its pages.

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Consistency is Key- How to Build an On-Brand Business!
Gina N. Fico Gina N. Fico

Consistency is Key- How to Build an On-Brand Business!

It’s no secret that starting a business is super exciting (and overwhelming!). To me, one of the most fun parts is branding. I love branding- it feels like painting a new picture on a blank canvas! However, as fun and creative as branding is, it also needs to be strategic.

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