How To Navigate Through Today’s Tech

Let’s face it, tech is scary right now. From AI to TikTok trends and social media changes, it could be challenging to keep up with it all. And as an entrepreneur it can be quite terrifying to make sure you’re making the right choices. Everywhere you turn, there seems to be a new technology. It has caused many business owners across a variety of industries to ask, will this help me or hurt me? You might be asking yourself, is this something I need to invest in, learn or do I even really need it?

It can be overwhelming to think about the money and time to keep up with it all. And unfortunately, the answer is not clear cut. However, really thinking about your business helps you to navigate through all the changes.

Let’s take on AI first. The robots are here, and they can do a lot but not everything. Remember, robots are technology, and it is important to remember the purpose of technology. The purpose of technology is to make our lives easier, not completely take over. So yes, I suggest using AI for mundane and time-consuming tasks, but it doesn’t have to or shouldn’t take over your business. Evaluate how brining in AI could optimize your operations not over complicate it.

It is a good idea to read deeper into these changes. Tip: don’t compare yourself to what your business owner friends are doing. What works for one business may not work for yours. Don’t buy it just to keep up. Instead ask yourself, how will this benefit me?

Trends are important to stay relevant on social media. However, they’re not everything. Don’t feel the need to jump on every trend if it doesn’t feel right. It is key to remember to stay consistent and create well-branded content your social media channels.

It is so difficult and tiring to keep up with it all. All these changes has caused so many entrepreneurs to feel incredibly stressed out (myself included at times!) This is why I am now offering digital consulting services. During our 1-hour sessions together , we will work with you to provide advice on what tech choices to make for your brand. Please reach out to bayrockdigitalmarketing@gmail.com to set up your FREE discovery call to learn how to work together!