Welcome to the Digital Loft!

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Welcome to the Digital Loft! 〰️

Digitalization.Business. Life.

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How to Build a Marketing Plan
Gina N. Fico Gina N. Fico

How to Build a Marketing Plan

This week, I gave a presentation on creating an annual plan. It was empowering to have this conversation about organizing thoughts and goals.

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How to Create a Powerful Brand
Gina N. Fico Gina N. Fico

How to Create a Powerful Brand

Branding is an essential part of business. I often emphasize its importance while working with clients and discussing my services

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Understanding Web Features
Gina N. Fico Gina N. Fico

Understanding Web Features

It is very important for business owners to be informed about websites. The website is the “virtual home of your business” and needs close attention.

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How to Create a SEO Roadmap
Gina N. Fico Gina N. Fico

How to Create a SEO Roadmap

2025 is here! The new year is a wonderful time to create new objectives for your business; SEO is one way to do it.

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How to Find Gratitude in the Struggles
Gina N. Fico Gina N. Fico

How to Find Gratitude in the Struggles

It is Thanksgiving week when we gather with family and friends, show gratitude, and eat good food! It is also the start of the holiday season, which brings many mixed feelings.

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Level Up Your Brand!
Gina N. Fico Gina N. Fico

Level Up Your Brand!

Branding is a crucial element in business, and many business owners underestimate the power of a strong brand. In the online age, we have many opportunities to share the essence of our companies with a broader audience.

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Email Marketing Basics
Gina N. Fico Gina N. Fico

Email Marketing Basics

Many business owners utilize email marketing as a promotional tool to provide updates. A robust email marketing helps enhance your brand.

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The Importance of Branding
Gina N. Fico Gina N. Fico

The Importance of Branding

Branding is a crucial part of business. It involves using content, images, slogans, and values that help you stand out.

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Getting Started with Blogging
Gina N. Fico Gina N. Fico

Getting Started with Blogging

Blogging is an excellent way to enhance your brand. It gives your customers and visitors a solid resource to back up your business.

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Mental Health in Catastrophes
Gina N. Fico Gina N. Fico

Mental Health in Catastrophes

My heart goes out to everyone impacted by Hurricane Helene. It is difficult to see the devastation this storm has caused.

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Exploring Keywords
Gina N. Fico Gina N. Fico

Exploring Keywords

Keyword optimization is a big part of SEO. It involves researching how words and phases can impact search results.

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The Importance of Website Edits
Gina N. Fico Gina N. Fico

The Importance of Website Edits

Websites are the “home” of your business and require maintenance. It’s important to keep content fresh and fix any issues that may arise.

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