Websites can be complicated. We visit many sites but don’t consider all that goes into them.

Branding is a crucial element in business, and many business owners underestimate the power of a strong brand. In the online age, we have many opportunities to share the essence of our companies with a broader audience.

SEO is an integral part of digital marketing. It can increase the visibility of your site through a series of practices.

Many business owners utilize email marketing as a promotional tool to provide updates. A robust email marketing helps enhance your brand.

I was 25 years old when I started Bay Rock. It was 2020, and Covid had been ravaging for months

Branding is a crucial part of business. It involves using content, images, slogans, and values that help you stand out.

Blogging is an excellent way to enhance your brand. It gives your customers and visitors a solid resource to back up your business.

My heart goes out to everyone impacted by Hurricane Helene. It is difficult to see the devastation this storm has caused.

Keyword optimization is a big part of SEO. It involves researching how words and phases can impact search results.

Websites are the “home” of your business and require maintenance. It’s important to keep content fresh and fix any issues that may arise.

Local SEO is a type of SEO that utilizes geographical tactics to improve search ranking. It involves listings, search intent, reviews, propagation, and proximity.

SLL stands for “secure socket locator.” SSL certificates are given to websites as a security measure. You may not know SSL certificates, but you’ve all seen the symbols on the address bar.

As the “unofficial end of summer” approaches, the entrepreneurial mind asks, “what’s next” It’s crazy to think we are approaching the final quarter of 2024.

Technical SEO is a type of SEO that comprises of variety of components like crawling, indexation, and accessibility. Some more specific topics include robots.txt, meta directives, response codes, sitemaps, canonization, and pagination.

Every business has a story and most today have a digital presence. However, many times they aren’t aligned in the digital marketing process.

I just came back from our annual family vacation in Cape Cod, Mass! We had a wonderful time fully connecting as a family and making memories.

Email marketing can be very beneficial for your brand. It’s a good way to connect and share important messages with your audience.

My blog focuses on 3 different areas: digital marketing, business, and life. Sure, a majority of my blogs are about digital marketing, but I truly believe that bringing in different perspectives is helpful too.

Do you have a blog for your business? Blogging is a great way to stay connected with your audience.

What is storytelling and why does it matter for business?