Welcome to the Digital Loft!

〰️

Welcome to the Digital Loft! 〰️

Digitalization.Business. Life.

V

How to Find Gratitude in the Struggles
Gina N. Fico Gina N. Fico

How to Find Gratitude in the Struggles

It is Thanksgiving week when we gather with family and friends, show gratitude, and eat good food! It is also the start of the holiday season, which brings many mixed feelings.

Read More
Level Up Your Brand!
Gina N. Fico Gina N. Fico

Level Up Your Brand!

Branding is a crucial element in business, and many business owners underestimate the power of a strong brand. In the online age, we have many opportunities to share the essence of our companies with a broader audience.

Read More
Email Marketing Basics
Gina N. Fico Gina N. Fico

Email Marketing Basics

Many business owners utilize email marketing as a promotional tool to provide updates. A robust email marketing helps enhance your brand.

Read More
The Importance of Branding
Gina N. Fico Gina N. Fico

The Importance of Branding

Branding is a crucial part of business. It involves using content, images, slogans, and values that help you stand out.

Read More
Getting Started with Blogging
Gina N. Fico Gina N. Fico

Getting Started with Blogging

Blogging is an excellent way to enhance your brand. It gives your customers and visitors a solid resource to back up your business.

Read More
Mental Health in Catastrophes
Gina N. Fico Gina N. Fico

Mental Health in Catastrophes

My heart goes out to everyone impacted by Hurricane Helene. It is difficult to see the devastation this storm has caused.

Read More
Exploring Keywords
Gina N. Fico Gina N. Fico

Exploring Keywords

Keyword optimization is a big part of SEO. It involves researching how words and phases can impact search results.

Read More
The Importance of Website Edits
Gina N. Fico Gina N. Fico

The Importance of Website Edits

Websites are the “home” of your business and require maintenance. It’s important to keep content fresh and fix any issues that may arise.

Read More
Local SEO for Your Business
Gina N. Fico Gina N. Fico

Local SEO for Your Business

Local SEO is a type of SEO that utilizes geographical tactics to improve search ranking. It involves listings, search intent, reviews, propagation, and proximity.

Read More
All About SSL Certificates
Gina N. Fico Gina N. Fico

All About SSL Certificates

SLL stands for “secure socket locator.” SSL certificates are given to websites as a security measure. You may not know SSL certificates, but you’ve all seen the symbols on the address bar.

Read More
Business and Seasons
Gina N. Fico Gina N. Fico

Business and Seasons

As the “unofficial end of summer” approaches, the entrepreneurial mind asks, “what’s next” It’s crazy to think we are approaching the final quarter of 2024.

Read More
The Importance of a Technical SEO Review
Gina N. Fico Gina N. Fico

The Importance of a Technical SEO Review

Technical SEO is a type of SEO that comprises of variety of components like crawling, indexation, and accessibility. Some more specific topics include robots.txt, meta directives, response codes, sitemaps, canonization, and pagination.

Read More
Refresh and Recharge!
Gina N. Fico Gina N. Fico

Refresh and Recharge!

I just came back from our annual family vacation in Cape Cod, Mass! We had a wonderful time fully connecting as a family and making memories.

Read More