How to Avoid Business Listing Issues

Business listings are an excellent way to increase your visibility. They help to reach new audiences. However, you need to make sure that the information is consistent. Inconsistent information isn’t as effective and can cause issues for your online presence.

Have you ever seen a business online with different information in different places? This is a propagation issue known as “inconsistent data.” This can confuse people as they don’t know what information is accurate. There may be a mix-up of phone numbers, addresses, or hours. Ensuring the data is correct and consistent on your Google business page and other directories is essential.

Duplicates are another issue with business listings. This is when there is more than one listing on a platform. This can mess with your ranking factoring, and Google may even penalize your account. It can also confuse people, like inconsistent data. If you have duplicates, searchers may not know which listing is correct.

Conflation is another issue that can happen with business listings. This is when data gets mixed. Like the other two issues, it can confuse searchers and cause them to have trouble finding accurate information.

I hope this helps you understand the issues with business listings. Creating listings is a powerful way to get your brand out there, but you also need to pay attention to what is out there on the internet. Make sure you are checking your listings and detect any of these can arise with issues. Sometimes, you can edit, close the listings, or report them to the platform to get fixed or taken down. If you are concerned about your local SEO presence, please reach out to bayrockdigitalmarketing@gmail.com to learn more about our audits!