How to Create a Rockin’ Newsletter!

We all receive tons of emails. It’s hard to keep track of everything we opt in for . We often ignore the hundreds of emails sent to our inboxes amidst the business of the day. Sales, deals, special promotions, and discounts may get our attention and cause us to interact with those companies' email efforts. But do we really have to create sales to get interaction? Can we attract attention with really good content?

Creating a unique newsletter that truly speaks to your audience is another effective way to boost interaction. But how do we do that? It’s important to offer valuable content and to be consistent with your email marketing. You’ll want to do some brainstorming before starting it. Ask yourself questions like “what is the goal of the newsletter?” “How often will I send it out?” “Who am I sending it to?” “How will I use visuals and branding colors?” “What about subject lines?”

What type of topics you choose to talk about is an important part to decide on. You also have to consider who your audience is. Are they looking for more technical, industry specific content? Or are they looking for lighter, more personal writing? These are points to think about.

Building on topics that you are talking about during a given time can be a good idea. Maybe you’re posting about it on social media and you’ve already got people’s attention and they want to learn more? Or maybe there’s a hot topic in news or trend you can discuss? Thinking about ways to captivate and provide value to your audience helps to build a newsletter that stands out.

I hope this helped provide some insight into the newsletter process. Many people underestimate email marketing, but when done right it can be very beneficial for brand. It’s all about finding strong content and to have a aesthetically branded newsletter going out to subscribers. If you need help on getting started with email marketing, please reach out to bayrockdigitalmarketing@gmail.com to learn more how we can get you a rockin’ newsletter!