How to Create a SEO Roadmap

2025 is here! The new year is a wonderful time to create new objectives for your business; SEO is one way to do it. The SEO world can be challenging and overwhelming, with so many various tasks to do. However, starting off with a roadmap makes it easier. Here are some pointers to keep in mind.

First, you want to take a deep dive into the facets of your site. From a glance, you can get a basic look at how your site is laid out. Does it make sense? Is it easy to navigate? Once you’ve established this, it’s time to dive deeper into your site’s optimization. Do your links work? What status codes are your pages returning as? These are all good points to take note of for your roadmap.

Next, you'd like to look at your keywords and local practices (if applicable). The optimal keyword has a low difficulty score and a high click-thru rate. Having a list of keywords to use throughout your site is helpful. Research and find what keywords make sense and are the most optimized. Once you’ve established some keywords, you can place them in the content, title, meta descriptions, and even alt-image text. Local SEO is an effective way to optimize your site if your business geo-targets a group. This can include on-site practices such as adding towns to your site and having a strong Google presence. It also helps to have a strong presence on other directories.

Once you gather all this information, it’s time to start creating your roadmap! The roadmap provides a guide on how to perform SEO. After the auditing step, you will better understand what your site needs. You can create a roadmap with steps to accomplish this on your site. It can have daily objectives and goals and include areas you want to focus on and how to do it. The roadmap provides a comprehensive plan for your business.

You can organize what you want to do into areas first and then write the tasks. List objectives and track how you’re reaching them. Ensure you have a section about what areas of technical SEO you can improve. Keep a list of keywords and links to track. Also, add ways to strengthen your presence on Google and other directories. Continue to check in and examine how you're doing with your progress. If this is something you need help with, please reach out to bayrockdigitalmarketing@gmail.com to see how we can help!

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