Understanding Web Features
It is very important for business owners to be informed about websites. The website is the “virtual home of your business” and needs close attention. However, many people are not aware of the many features of their site. Here are a few areas of web development I think every business owner should be aware of.
Formatting:
Entrepreneurs should have a basic understanding of website formatting. This includes navigation and the general way the site is set up. The website’s setup needs to make sense for your visitors. You don’t want potential customers bouncing off your site because of a lack of clear direction. Instead, ensure that you have your site's areas organized in a way that people can easily follow. The goal is for people to gain valuable information from your site without excess distractions and confusion. Try to consolidate pages in dropdowns to reduce options in the navigation and avoid too many pop-ups. Headers should be strong and short and capture what the page is about.
Buttons:
Buttons can be an excellent feature for your website. Buttons can be used to direct people to other sites and other pages on your site. They are a captivating way to grab people’s attention and encourage them to opt in for discovery calls and contacts. Try to be strategic about button placement and usage and avoid adding them where it doesn’t make sense.
Images:
Images are the visual part of your website. They help to tell your brand's story and captivate your audience beyond words. However, there are some points to consider when placing images on your site. Ensure images are relevant to what you’re promoting and have decent quality. Stock photos are fine, but you should also have some unique and branded ones. Be careful not to overwhelm your pages with pictures, and be sure to place them at some distance. Images are also an opportunity to work on SEO-try to optimize your photos with keywords. Also, ensure that your images have alt text for accessibility purposes.
Subscriptions:
Subscriptions are a good way to increase revenue for your business. Many business owners incorporate subscription offerings on their sites. You should set up this feature of your website in a sensible way. Find an area where people can easily access a subscription box to sign up for whatever you’re promoting. It must catch people’s attention and have a seamless way to complete. In addition, check and make sure signups are going to where they belong. It is a significant source of frustration not knowing where contacts are being sent.
I hope this helped provide a basic understanding of some of the features of your website! So many people visit websites, so it’s essential to understand how it works. Understanding these features will help you to develop a presence you will love! If you need help figuring out the components of your site, please reach out to bayrockdigitalmarketing@gmail.com to learn more about our web design services!
