Understanding Google’s Features

Google offers many wonderful resources for businesses. From business profiles to ads, they have a lot with digital marketing efforts! It can be overwhelming to understanding all the features and which ones you need. This is why I like to introduce business owners and provide insight on how they may help. If you are struggling to figure out which resources are worth your time, this blog will help explain that.

Google business pages are free and very beneficial. They provide a presence online for your business and boost your credibility. Google business pages allows you to post pictures, products, location, hours, contact information and reviews. Many people use Google as a way to search and like to see when business pop up un the results. This can be used as a tool to improve your SEO and trust with potential clients.

Google search console is a free SEO-related tool. If you simply have a Google page, you can set it up. This feature shows you detailed information about your site. It shows information such as indexation and response codes. It provides a glimpse into the technical part of your site. This features allows you to remove links that may be hurting your SEO. It’s basically a way to explore the depths of the “behind the scenes” of your website.

If you are interested in running ads, there is Google ads. This is for people who have a variety of a budget to run ads that increases traffic to your site, leads and more. This helps you to rank on top of the search results. You can set the budget and change it as it goes.

I hope this helped and gave some knowledge into Google’s features! As I said Google offers so many wonderful, free resources for business owners. It’s also easy to set up. If you’re interested in incorporating Google products in your SEO strategy, please reach out to bayrockdigitalmarketing@gmail.com to learn more about how we can help!