The Importance of an SEO Audit
SEO is an integral part of digital marketing. Through a series of practices, SEO can increase your site's visibility. However, SEO can be overwhelming, so focusing on a few areas is helpful. I suggest site owners start with an SEO audit before deep-diving into more extensive work. Here are some points to look out for.
The audit is a way to scan and get a snapshot of what’s going on with your site. I like to focus on keywords, links, technical practices, and local optimization (when applicable.) It’s essential to get a broad perspective of different areas and determine which ones to focus on.
Many people are concerned about keywords. Keyword optimization is about picking words and phrases that increase visibility. Good keywords have low difficulty and high click-through scores. Although utilizing keywords helps, you don’t want to overdo it, as keyword stuffing can negatively impact your SEO.
Links can benefit your site. Links provide search engines with signals that your site is trustworthy. Gaining links from reliable and authoritative sites shows search engines that your site is worth ranking. While link strategy is a good way to improve SEO, you must also be careful of spammy links. If you have links with high spam scores, this could negatively impact your performance. Links with high spam scores should be removed to prevent repercussions to your site.
Technical SEO is complicated and can be overwhelming. However, taking it step by step can help you ease into it. It’s important to ensure your site is crawlable so bots can access it. It is also essential to ensure the pages you want to be available are indexed. Also, you want to make sure your site is accessible for disabled viewers. Some practices include text size and alt text use.
Local SEO can benefit certain businesses. If you have a brick-and-mortar business such as a restaurant or salon, these practices help to attract your audience. This can be done by adding areas served on your site and having a well-optimized Google business page and directory presence.
I hope this helped give some perspective on performing an SEO audit. Getting caught up in everything can be easy, but an audit lets you stay on track. It gives you a roadmap to tackle your SEO management. If you struggle with this, contact us to learn more about our audit discount!
