To automate or to not automate
What is artificial intelligence? Artificial intelligence or AI is a technological tool. It is designed to complete tasks that humans normally would do. AI uses machines to deliver these tasks. It has existed for decades; however, recently the conversation is getting stronger. Many business owners are asking themselves; how can this help me? Should I automate? How should I use AI? Here’s what we have to say.
At Bay Rock, we focus on the human touch. Our mission is to humanize technology. We value collaboration between our clients and sharing your true, authentic story. However, we feel the bots could be helpful in assisting with more tedious tasks. We think that using AI for these tasks could help us to focus more on our goals.
It is important to focus on your goals and where you place your value. Think about your talents and if you have a team, their talents. Also, consider what jobs you’re willing to hire an agency for. After you take some time to think about your values, goals, talents and budget, you’ll have a clearer picture of what to automate.
It is imperative to choose the right AI technology for your business. Think about what AI technology best fits your businesses’ needs. This can include machine learning, natural language processing, chatbots, and predictive analytics. Evaluate different AI platforms to find the one that offers the best features for your business.
Integration is step I suggest being mindful of. As you integrate AI into your existing business processes, make sure it’s working well with your current business model. Pay attention to any bumps in the road as you automate and have a clear plan of what to do should those problems arise. Tip: don’t overwhelm yourself or team with the integration of AI.
Technology can be exhausting. AI can be even more tiring since it’s a concept people may not be too familiar with. It might be best to do this step by step. As you move forward with AI, continue to evaluate what results it’s having on your business and what technologies work best.
AI is an ongoing process. It’s going to require attention and investments. By leveraging the power of AI, businesses can gain valuable insights. If you have a strong brand and story but would like to automate certain tasks, go for it. My take is if AI can help you focus on what you love, think about utilizing it for your business.
We are always committed to growing and learning how we can best help our clients. AI is a subject we are gaining more knowledge and ways it could impact your business. If you’d like to set up a FREE discovery call on AI, please reach out to bayrockdigitalmarketing@gmail.com.
