Consistency is Key- How to Build an On-Brand Business!

It’s no secret that starting a business is super exciting (and overwhelming!). To me, one of the most fun parts is branding. I love branding- it feels like painting a new picture on a blank canvas!  However, as fun and creative as branding is, it also needs to be strategic. 

I find there’s two types of entrepreneurs. 1. Those who have it all figured out with a creative and strategic brand before launching and 2. those who don’t know exactly what to do. I was a number #2 when I started my business. Sure, I had a lot of ideas but I didn’t know which ones to implicate. It was interesting to explore these ideas and see which ones I wanted to use to create my brand. However, consistency is key. It is very important to have a well-thought out brand. Here’s some tips to be aware of while branding your business:

Colors: Picture getting some McDonald’s french fries in a purple and green box. How awkward would that feel?! That’s how important your branding colors are. It is important to choose a palette that aligns with your brand. For example, if you’re starting a spa, you might want to think about using calming colors like blue and green. However, if your brand is more intense like a fitness center, you might want to think about using a bold red or yellow. It’s important to remember to use these across all traditional and digital branding.

Values: Another important part of branding is your values. They should be reflected on anytime you’re creating content. Even if you’re not always mentioning them, it’s still important to create your content based on your value and mission. You want your clients and potential clients to have a feel what is important to your brand and what experience they will expect while working with you.

Branding has so many other aspects to look out for. From colors, values, fonts, logos, slogans and solid, strategic marketing campaigns, it can be a lot.  But I find the best results come from when I’m consistent. Get to know your clients and potential clients. Start building that brand based on what you feel will stand out and what you love! If you would like to set up a FREE discovery call to talk about how we can help your digital branding, please reach out to bayrockdigitalmarketing@gmail.com.