What is a Googlebot and Why Do They Matter?
What are Googlebot and why should you know about them? Googlebots, web crawlers or simply a “bot” are used for many reasons. These bots crawl your website and its pages. They look at data and website changes. It is important to be aware of these crawlers and how they can impact your SEO.
The thing to keep in mind is the power of automation and just how fast these bots can collect so much data. If your website is optimized, bots can scan it to make it even better.
Sometimes certain issues with your website will block the Googlebot from scanning your website. If you suspect this is the case, it might be a good idea to bring it up with your tech person. If your site is blocking access to these scans, it could be hindering your SEO growth.
Automation can be scary especially for business owners that aren’t as seasoned in tech. The reality is automation is here and it’s just going to keep growing. We don’t have to love everything about it but it’s important to be aware of the basics to help our businesses’ online presences grow. If you’d like to set up a FREE discovery call to learn about your next steps for working with automation, please reach out to bayrockdigitalmarketing@gmail.com
