Many people think of social media as a major digital marketing tool, and it most certainly is. A good social media campaign is key for many businesses’ growth. However, blogging is another great way to build your brand online.

Spring is a wonderful time for a new beginning. It’s a new season after navigating through the coldness and darkness of winter. It’s also the start of the second quarter. Spring is a perfect time to revamp your digital presence. Here’s some ways to do it:

What is artificial intelligence? Artificial intelligence or AI is a technological tool. It is designed to complete tasks that humans would normally do. AI uses machines to deliver these tasks. It has existed for decades; however, the conversation is getting stronger. Many business owners are asking themselves; how can this help me? Should I automate? How should I use AI? Here’s what we have to say.

As a digital entrepreneur, two types of clients come to me for web services. 1. Someone who doesn't have a website but would like one. And 2. Someone who has a site but needs to update, edit, enhance and optimize. My motto is your website is truly never finished. Even people with the most high-tech sites require continued efforts to maintain. Here’s some ways to create your vision and how to optimize it.

Credibility. It’s getting harder and harder to know what is creditable and what isn’t. There used to be a time if you saw it on TV, it was real. Now everyone can post anything they want. It is extremely important for people to be mindful of what is valid in today’s hyper digital world.

I get it, digital marketing is HARD! It’s time-consuming, exhausting and at times can even be frustrating. It can feel very robotic. Going digital, enhancing or maintaining your presence often times feels like a constant battle of “figuring it out.” It can be a challenge to see what strategies really optimize.

What is website accessibility and why does it matter? Website accessibility is very important to be aware of. It is imperative that everyone can navigate your site, regardless of disability. As a business owner, this is something that you need to be mindful of.

I’m sure most of us are familiar with the word “audit.” An audit can be used in a lot of situations on both the personal and business level. But today we’re going to focus on a digital audit, what it is and why you might need one.

What are Googlebot and why should you know about them? Googlebots, web crawlers or simply a “bot” are used for many reasons. These bots work to crawl your website and its pages.

It’s no secret that starting a business is super exciting (and overwhelming!). To me, one of the most fun parts is branding. I love branding- it feels like painting a new picture on a blank canvas! However, as fun and creative as branding is, it also needs to be strategic.

As business owners, we often ask ourselves what platforms should we be on? I always hit on this very important subject during discovery calls. I want my clients to know where to focus to create the best results. It’s important to be present in many different places but you want to pick the best platforms for your business and audience. But what are ways to do that?

Digital marketing can be exhausting! As business owners, there's so much to consider. We feel like so much is expected of us to make sure we’re doing it right and we’re constantly comparing ourselves to other entrepreneurs. But what is a way to navigate around this? How can we level up our digital marketing strategies?

Let’s face it- we Google everything! People often joke about this but it’s reality. But how are we using Google for our businesses? Are we really optimizing its potential?

I started Bay Rock during a time when distance meant safety. For those of you who don’t know, I started my business in November of the infamous 2020. My “why” for my business has always been about “community.” It has always been the power of togetherness and community that has allowed people to be victorious during the darkest of times.

Happy New Year! I’m so excited for a new beginning this year and I’m ready to share that with YOU! The holidays are a great time to spend with family and friends! It’s fun to shop, dine and celebrate life a little more! It’s also a good time to have those quieter moments to reflect on this past year and think about what you liked and what you want to improve for the upcoming year.

It's so crazy to think we only have a few more weeks of 2022! I'm so thankful for all I've been able to achieve and everything I learned this year. The reality is I couldn't have done all this with you all. I want to thank my family, friends, clients, my intern, mentors and coaches who inspire me every day.

It's December! And it's crazy to think that 2023 is less than a month away!

Technology is a huge part of our lives. From socialization to business, medical care, and education it is no secret that technology has taken over. Just think about the role your phone, computers, tablets, and wearables have in your daily life.