Shoot for the Stars in 2023(Level up your Digital Marketing this Year!)
Happy New Year! I’m so excited for a new beginning this year and I’m ready to
share that with YOU! The holidays are a great time to spend with family and friends! It’s fun to shop, dine and celebrate life a little more! It’s also a good time to have those quieter moments to reflect on this past year and think about what you liked and what you want to improve for the upcoming year.
I did a lot of reflection this holiday season and I’m happy to say that it really prepared me for 2023. I couldn’t be more excited-the sense of opportunity is just so empowering!
It's a great time to think about different parts of your business and digital marketing is no exception. How do you want to show up this year? Maybe you took a break off posting around the holidays and want to resume now? Or maybe you found success in holiday promotions and want to continue to momentum? Wherever you are in your digital journey, we are here to support you! Here are a few tips of what to consider:
Web editing: My motto is…a website is never truly done. You can have the most outstanding site but like everything, it will require maintenance. It is extremely important that you as a business owner pay attention to this and prioritize what work needs to be done. For example, say you are a seasonal restaurant whose menu changes, it is important that it’s updated in a timely manner. However, changes to font and colors can wait for rebranding time.
Social Media: Most businesses should be on at least one social media platform. The beginning of the year is always a good time to evaluate which platform(s) are best for your business. For example, more “visual” businesses like salons and boutiques probably perform better on Instagram. On the flipside, more “informational” businesses belong on Facebook. Demographics also play a major role in this. This will help you to determine where you or your digital marketing consultant should be spending more time.
Email: Start something totally new this year! Perhaps try email marketing! Start a fun, short, simple and sweet newsletter that entertains, educates and even sells to your reader! Note: Make sure your content isn’t too long, Captivate your readers with subject lines that they will want to open. Include client shoutouts or business recommendations-readers like to see varited content about who else can help them.
Still have questions? Feel free to reach out to me anytime at bayrockdigitalmarketing@gmail.com to set up your FREE discovery call to see how you can benefit working with a digital marketing specialist. Have great ideas but just need some tips and motivation to promote them? Check out our digital star membership!
Have a great start to 2023!!
