
Welcome to the Digital Loft!
〰️
Welcome to the Digital Loft! 〰️
Digitalization.Business. Life.
V

Managing Marketing during the Holidays
The holidays are coming! It’s such a joyful time that so many people look forward to all year.

Check on Your Website!
As entrepreneurs, most of us have websites. A website is the digital home of our business.

Exploring Technical SEO Issues
Technical SEO can be an intimidating topic. Some entrepreneurs might not feel comfortable with technical concepts while others find it uninteresting.

Remember to Celebrate and Show Gratitude
It’s my birthday week! I would like to thank everyone who made it so special. This makes me think about the importance of celebration and showing gratitude.

How to Organize Your Life and Business?
I’m often asked how I manage it all. My non-entrepreneur friends are amazed at how I can run a business as a one-woman show, spend quality time with family and friends, and make time for self-care

The Power of Storytelling
One of the biggest changes I made during relaunch was related to my packages. I originally had a package called “The Works.” The package involved 3 months on a selection of platforms suited to the client’s needs. After some consideration, I decided to change it up.

Leveraging Media for Your Business
Media is powerful and can be an excellent tool for your business. However, not enough people talk about how helpful it could be. I think people might either feel too intimidated to pursue it or don’t realize the benefits.

Tips for Seasonal Marketing
Happy fall! A new season is always an exciting time. Besides the start of fall, we’re also approaching the final three months of the year. It’s crazy to think, but the holiday season will be here before we know it. As business owners, it’s a good idea to stay attuned to seasonal marketing.

Update Those Blogs and Galleries!
Blogs and galleries are wonderful resources for your business and website! They work as places to give you an opportunity to showcase your work and educate potential clients on what you can do.

What is the Goal of Your Website?
A website is truly the digital home of your business. Unless you have an outstanding social media presence that attracts thousands of people, your website should be the place you refer potential clients to.

What is Local SEO?
What is Local SEO? Local SEO is a strategy that improves visibility for local businesses.

How to Generate Creative Content
Full disclosure, I struggle with content creation. It can be very difficult to think about creative and engaging content, which is a major reason people don’t produce it.

What Are Status Codes?
What are status codes? I’m sure most of us have come across a 404 not found code on a web page. But what does this really mean and what are some other status codes? Also, how does this impact SEO? Here are a few status codes and what they mean.

Always Keep It Real, Always Keep It YOU!
So, I jumped on the bandwagon and saw the Barbie movie Saturday morning. I have to say it was way better than I thought! Let me just clear this up, this is not a review (no spoiler alerts!), it’s simply about this movie's impact on me and my business. It’s about how the movie relates to myself and my business.

How to Craft On-Brand Emails
As entrepreneurs, we understand the power of branding. Our company’s brand is reflected in how we run our businesses in traditional and digital way and the email is no exception.

The Benefits of Vacations for Entrepreneurs
I just returned from our annual family vacation to Cape Cod/Mystic on Saturday. As often as I’ve been there, I always leave more unique and special memories. I really believe vacations are a wonderful opportunity to spend more time with those close to you.

Exploring SEO
SEO or search engine optimization is a process to improve your web presence. It is a series of strategies that improve visibility and fixes technical issues.

Bay Rock is Relaunched!
I’m so excited to announce that Bay Rock is relaunched! This has been something I’ve been thinking about for months, and I’m happy that I finally did it.

The Importance of Indexation
What is indexation? Indexation is what happens after your pages are crawled and get stored on a search engine. The process to get your important pages indexed in the SERP’s is technical so it’s important to familiar with some of those concepts.

Build a Sizzling Presence This Summer!
Summer is here! Welcome to the season of vacations, BBQ’s, carnival and fireworks! People love many aspects of this season and are in a different frame of mind during this time of year. It is a good time to have fun with your digital marketing for your business! Here’s a few ways to go about it: