Exploring Technical SEO Issues

Technical SEO can be an intimidating topic. Some entrepreneurs might not feel comfortable with anything technical, while others find it uninteresting. As a digital marketing company owner, I can say it’s not the most fun concept to work with. However, it is important to have an awareness of technical SEO in the digital age. Here’s some possible technical issues, what they mean, and how to fix them.

One issue that can happen is redirect issues. Redirect issues are when a person or crawler is sent to a different URL than the one they requested. This can cause confusion and issues for your potential visitors. The two types of redirects are temporary and permanent. It’s a good idea to have an understanding of what these are and why they’re used.

The crawl might also detect issues with the content as well as titles being too long or short. The crawler will look for issues like thin or duplicate content on your site. Another factor that will be analyzed in the audit is missing or invalid headlines. The headlines are very helpful for good SEO.

A few other issues that can go wrong are metadata issues, non-secure sites, crawlablity such as missing robots.txt files or XML sitemaps indexation and linking issues. As websites accumulate more content, more issues can arise. Every website is going to have issues but it’s still important to be mindful of what can go wrong and how to develop a roadmap to start fixing these issues.

I hope this helped provide some information on the technical side of your site. Like I said, I know it’s not the most exciting topic but it’s still imperative for the functioning and SEO of your presence. If you like to set up a consulting session to discuss this more with your site, please reach out to bayrockdigitalmarketing@gmail.com.