Leveraging Media for Your Business
Media is powerful and can be an excellent tool for your business. However, not enough people talk about how helpful it could be. I think people might either feel too intimidated to pursue it or don’t realize the benefits. If you haven’t already, I encourage you to start thinking about how you can begin discussions with these outlets and publications. Here’s why media mentions are beneficial for your business.
Creditability: Let’s face it: your potential clients aren’t always going to trust you. In the age of heightened scams, they can, be very skeptical about what you have to offer. Potnetial clinets are going to want to see that people are backing you up who won’t put their repuetion on the line. It really says a lot if an outlet or publication is willing to take on your story or expertise to share with their audiance.
After your media mentions, social media is a great place to share exciting news! However, it is imperative to include them on your website. It’s often suggested to include it on your “about” section. Note: when media outlets link up your website, that helps with backlinking, which helps your SEO. Sharing your media appearances on your website is a wonderful way to display that credibility and learn more about your business from another source.
Promotion: The media, obviously works to promote your business. However, in the digital age, these outlets will also promote your website, socials, and a CTA to email. If you’re in the right place with the right target audience for your business, this can help increase traffic. It is a lot of work to build a strong digital presence, so having the media promoting your pages can be huge.
I hope this helped provide some insight into the role media can play. I know it’s not easy to reach out and rejection or no responses early on can feel disheartening. But don’t give up! Find the right places for your business, whether it be local, business, or industry-specific outlets. Start the conversation. Do the research. Send that email. Make that phone call. Reach out to journalists on social media. I want you to start seeing how much media can work for your business! If you’d like to talk about to work with media with your marketing, please reach out to bayrockdigitalmarketing@gmail.com.
