Bay Rock is Relaunched!

I'm so excited to announce that Bay Rock is relaunched! This has been something I've been thinking about for months, and I'm happy that I finally did it. See, change takes work. It is tough to move away from a system that is working. However, I wasn't in love with my brand. I didn't get too excited when I went on my website. My own business didn't excite me, and I realized I couldn't have a brand that didn't do that.

I thank everyone who came to celebrate my relaunch at the Co-Co. As a business owner, I realize how busy our lives can get, so I can't thank you enough for celebrating with me. I also thank everyone who couldn't attend but still sent positive messages. It truly feels fantastic to have this support.

So, Bay Rock will still be Bay Rock at its core. We aren't changing anything that is working, only enhancing what is working. Our logo, slogan, and brand values are staying the same. Our mission and commitment have become more well-defined. This brand is about a humanized relationship with technology and the personalized touch the business world needs, especially in the digital space.

I wanted my brand to connect with different audiences when I first started. One of the things I was trying to avoid was to make it too "girly." I love pinks, purples, and sparkles, but I didn't know how this would make my audiance feel. It was something that I decided against, so I went with a very robotic, techy vibe that contrasted my true branding. Not a good idea. Bay Rock's color palette will now be black, gold, white, mulberry, and light purple. Our website has some stars on the background, which is a massive part of our brand.

Another change is the focus of our services. We are still offering the same things to our clients but with a storytelling focus. I've observed a lot in the industry, and this change is needed, especially for my target audience. Small business owners must find effective ways to find their voice online.

I feel exhilarated after this relaunch, and I can't wait to share this new and improved brand with everyone! Here's my site if anyone wants to check out the finished product to see what we're up to https://www.bayrockdigitalmarketing.com. Don't hesitate to contact me to learn more about our changes.

Thank you, everyone, so much again.