What is Local SEO? Local SEO is a strategy that improves visibility for local businesses. Brick-and-mortar businesses need to pay attention to this as a good campaign can increase the foot traffic in your business. As a consumer, think of how frustrating it is when you can’t find the information you need or it’s inconsistent, you might even lose interest and give up. Local SEO is a very effective strategy to make sure this doesn’t happen, Here’s some ways to go about it.

Full disclosure, I struggle with content creation. It can be very difficult to think about creative and engaging content, which is a major reason people don’t produce it. As entrepreneurs, we know the importance of consistently promoting our brand online. Here are some ways to produce content your clients and followers/subscribers will love!

What are status codes? I’m sure most of us have come across a 404 not found code on a web page. But what does this really mean and what are some other status codes? Also, how does this impact SEO? Here are a few status codes and what they mean.

So, I jumped on the bandwagon and saw the Barbie movie Saturday morning. I have to say it was way better than I thought! Let me just clear this up, this is not a review (no spoiler alerts!), it’s simply about this movie's impact on me and my business. It’s about how the movie relates to myself and my business.

As entrepreneurs, we understand the power of branding. Our company’s brand is reflected in how we run our businesses in traditional and digital way and the email is no exception. A well-branded email can be very impactful for your business. Here are some ways to create unique emails that speak to your audience.

I just returned from our annual family vacation to Cape Cod/Mystic on Saturday. As often as I’ve been there, I always leave more unique and special memories. I really believe vacations are a wonderful opportunity to spend more time with those close to you.

SEO or search engine optimization is a process to improve your web presence. It is a series of strategies that improve visibility and fixes technical issues. SEO is very in-depth and can seem complicated when first starting. Some agencies specialize in SEO services. and charge thousands of dollars. The ROI for these businesses might work out, so they feel it’s worth it. However, not every business has that budget. That said, entrepreneurs need to be familiar with some of these concepts. Here’s some pointers I think they should know.

I’m so excited to announce that Bay Rock is relaunched! This has been something I’ve been thinking about for months, and I’m happy that I finally did it.

What is indexation? Indexation is what happens after your pages are crawled and get stored on a search engine. The process to get your important pages indexed in the SERP’s is technical so it’s important to familiar with some of those concepts.

Summer is here! Welcome to the season of vacations, BBQ’s, carnival and fireworks! People love many aspects of this season and are in a different frame of mind during this time of year. It is a good time to have fun with your digital marketing for your business! Here’s a few ways to go about it:

The daily life of an entrepreneur can be a lot and can be very difficult to manage it all. Last week I discussed ways to build a healthier relationship with technology. But this week I want focus on something I think all entrepreneurs need to practice and that’s self-care.

Technology is overwhelming. It’s all around us and we use it for almost every area of our lives. My first blog explored i-wellness, a topic that is an integral part of our brand and services. The concept of i-wellness is about developing a positive and optimized relationship with technology, in our business and personal lives. As a digital marketer, I can tell you that it is more important than ever to develop that positive relationship.

What is a website crawl? A crawl is technical audit of your site. During a website crawl, a crawler, spider or bot scans your website to see how optimized it is. It’s important to remember that even the most professional-looking websites can have issues. A crawl will help you to understand these issues and how to fix them.

So you have a business and a Google profile but something is not aligning. Let’s face it, we’re constantly googling. I wrote a blog on this a few months ago and it continues to be an ongoing discussion I have with my clients. It is super important to have an optimized Google profile. But how do you maintain that?

Most people kind of know my story. But for those who don’t, here it is…

The daily operations of a business could be extremely overwhelming, and digital marketing is no exception. In fact, digital marketing seems impossible to keep up with sometimes. Business owners have to navigate the territory of websites, social media and email campaigns to maintain a strong presence.

On Saturday I went out with for coffee and walk by the lake with a friend. It was a beautiful spring day in New Jersey! When I got home, I was surprised with a customer appreciation gift from THE HOTH!

Internet safety is a huge concern. Technology is everywhere, so risks can be very prevalent. It is vital that people of all ages stay educated on how to stay safe online. Here’s some ways to ensure greater safety in today’s hyper digital society.

Let’s face it, tech is scary right now. From AI to TikTok trends and social media changes, it could be challenging to keep up with it all. And as an entrepreneur it can be quite terrifying to make sure you’re making the right choices. Everywhere you turn, there seems to be a new technology. It has caused many business owners across a variety of industries to ask, will this help me or hurt me? You might be asking yourself, is this something I need to invest in, learn or do I even really need it?

So on Saturday night, I impulsively purchased a course on SEO from Moz. https://moz.com I spent my Saturday night completing this course on and off(of course while watching some funny TV.) And wow, did I learn a lot! It really made me think about the importance of being a life longer learner-even when you’re an expert!