You and Your Audience

Social media and content creation can be hard. It can feel overwhelming to craft posts for your audience. We hear a lot of pressure of how much we should post and so many entrepreneurs give up. However, its not about how much you post, but rather the quality. Your audience wants engagement. They want content they can relate to.

No one understands their business more than you, of course. However, many business owners opt to hire someone like me to manage their accounts. Although you are paying someone for a good reason, it’s still important to play some kind of role in the process. Producing content that is matched to your audience is key. Who are they? Where are they? What do they like? What’s their story like? Answering these questions will help you figure out what content will perform best.

Do they prefer text, photos, videos, reels, or lives? What times are they most active? Are they a super interactive audience or will they just going to view your content? How often does your audience utilize social media? if the answer is not too much, don’t put all your eggs in one basket. Maybe think about starting a blog or podcast.

Regardless of what route you take, there should be some kind of engagement. Don’t just push your business on people, explain through posts why it matters. Give them a detailed picture of what your brand is about. If this is something you feel you need help with, please reach out to bayrockdigitalmarketing@gmail.com.