Digital Marketing and Location

What does location have to do with your digital marketing? The answer is a lot. Location has always been a key factor in marketing, and it continues to be. Entrepreneurs need to understand the role it plays. Here’s some information about it.

Local SEO is a way to attract clients in specific areas. One example is optimizing your search on Google to attract local prospects. It’s important to be mindful of how your Google business page is being represented. It’s a good idea to add areas you serve. (this will help your listing show up in the listed towns.) Also, adding your locations and areas served on your website can be helpful. Keywords on your website are another great way to improve your local SEO. Note: certain phrases perform better in certain areas.

Geolocation is another aspect to focus on. It gives an approximate location of your subscribers through their IP addresses. Although not specific, these locations can help pinpoint areas where your emails are getting opened. 

It’s imperative to take all of this into account. Analyze local-specific keywords. Optimize your Google page. Get on directories. Add your location and towns served to your website and Google page. Study analytics and make sure a majority of your interactions are coming from your targeted areas. If you want to get started with some localized digital marketing, please reach out to bayrockdigitalmarketing@gmail.com.