The Importance of Website Edits
Websites are the “home” of your business and require maintenance. It’s important to keep content fresh and fix any issues that may arise. Web editing can help you optimize and stay ahead of the digital marketing game. It should be a regular part of your marketing efforts as your business progresses.
As business owners, we have to observe changes and find ways to best respond to them. Design trends change, so it’s a good idea to keep up with them so you don’t have an outdated look. Changes and updates occur with your brand, so you want to ensure it’s represented on your website. Take time each month to share promotions, news, sales, and events. Websites with outdated information aren’t a good way to represent your brand, leading to frustration from prospective clients.
SEO plays a pivotal role in site optimization. As a website owner, understanding the various aspects of Technical SEO is beneficial. Is your site crawlable? Is it easily accessible, and are the right pages indexed? Are your response codes correctly set up? These are all critical questions. A robust link strategy and keyword optimization are also crucial. Are you conducting keyword research and incorporating it into your content, alt text, links, and meta descriptions? Also, checking links regularly will make sure your visitors are being directed to the places you want.
Be sure to replace images and styles that no longer work with your business. It is very important that you stay consistent with the branding and style techniques used in your digital presence. Take the time to utilize photos that best align with your brand. Remember, it’s all about telling your story through your brand's visuals!
I hope this helps give some guidance on how to go about the web editing process! Whether you hire a company or do it in-house, it should be a regular action. Regular web editing will help you stay ahead of the curve with your marketing efforts. If this is something you need more support with, please reach out to bayrockdigitalmarketing@gmail.com.
