Local SEO for Your Business
Local SEO is a type of SEO that utilizes geographical tactics to improve search ranking. It involves listings, search intent, reviews, propagation, and proximity. Businesses like restaurants, salons, coffee shops, gyms, doctor's offices, and clothing stores can all benefit from this. Here’s some pointers to keep in mind.
Listings help local businesses to get in front of different audiences. They provide various information, such as address, phone number, category, hours, and reviews. Google business pages are one of the best ways to start with this. Remember that Google has guidelines for page creation, so it’s important to see if your business qualifies. Keep in mind the type of business you have. Is it brick and mortar? Does your business have a single location or multi-locations? What areas do you serve? Think about the different ways people can search to find you. Consider how the search engine algorithms can work to serve your business up in the searches. Some other places to build a presence are Bing, Localeze, Yelp, and Infogroup.
Remember, many directories exist, so getting on them can be overwhelming. Instead, focus on a few to optimize. The listing propagation process will follow when the information is sent to other places. The listing gets distributed to aggregators/amplifiers and directories. If the information is correct, your business will have a higher chance of showing up on the results page. This is why it’s imperative to spot any propagation issues.
Propagation issues can occur for various reasons. Some problems include inconsistent data, duplicates, and conflation. Propagation issues can confuse potential clients and prevent people from finding and contacting you. Identifying these issues and ensuring all data is consistent across search engines and directories is essential. If you see data that doesn’t match, is incorrect, or is a mashup of information, take the time to correct it.
I hope this provided some guidance on getting started with Local SEO. As I said, it’s an excellent way to optimize your business. It’s important to follow these steps to ensure your efforts are going to good use. If you’d like to get started with Local SEO, please reach out to bayrockdigitalmarketing@gmail.com.
