Exploring Keywords
Keyword optimization is a big part of SEO. It involves researching how words and phases can impact search results. A solid keyword list helps you understand how people search and what words will help you rank higher. It comes in different forms that can help you in various ways.
When conducting research, it’s important to note the different types of keywords and their traits. Keywords can be fathead or long tail. Fatheads are singular words like “dresses” with higher search volume and are more competitive. Longtail keywords are phrases like “best dresses for proms,” which have lower search volume and are less competitive.
The Moz platform will show you the monthly volume, Organic CTR, Difficulty, and Minimum DA. When doing this, finding “the Goldilocks” effect is essential. An optimal keyword has a high CTR and a low difficulty score. Try inserting different words and phrases until you find ones that increase your visibility. Keyword research can also be done by talking to people and understanding your customers, industry, and competitors. Also, studying the results pages and what words perform best in your area helps.
Some keywords are branded, others aren’t. Some are geo-modified, meaning certain words perform better in different parts of the country. Also, there are various search intents, such as informational, transactional, navigational, and commercial. Keep this in mind when thinking of the goal of a particular page. Are you trying to sell a product? Are you teaching people about a topic? Do you want people to find you? These are all key questions to ask as you go through this process.
Once you have created an optimized list of keywords, you can start thinking of applying them to your site! These words should be applied in places like title tags, meta descriptions, page titles, alt text, content, and URL’s. Think carefully about utilizing this in different parts of your site. Remember, just because keywords are important doesn’t mean you should deter from authentic content. The content should flow and be fluid for search engines and humans alike. Content that is solid, valuable and avoids keyword stuffing will perform better. Keyword stuffing is an excessive use of keywords that can hurt your SEO, so be mindful of how you use these keywords.
I hope this helped you understand more about this part of SEO. It is a significant part of SEO that many people want to learn and have many questions about. It can be overwhelming, but breaking it down helps better understand the topic. This resource will provide more guidance on how to go about it. If you would like to learn more about how we can help, please reach out to bayrockdigitalmarketing@gmail.com.
