The Importance of a Technical SEO Review

Technical SEO is a type of SEO that comprises of variety of components like crawling, indexation, and accessibility. Some more specific topics include robots.txt, meta directives, response codes, sitemaps, canonization, and pagination. Although we might not always visit all of it, it’s still important to have a broad understanding of Technical SEO. Here’s some parts to know.

Crawling is the part of Technical SEO where information for your website gets discovered. It is the first step of the SERP delivery process. It helps crawlers, bots or spiders to scan your website and detect issues with it.Response codes offer feedback if it came back as a success or if there was a redirect, client or server error A crawl to your website will help you to understand what’s really going on with your site, as it provides a deeper view. This leads the next step-indexation.

During the indexation step, websites are stored in the search engine. It’s the second step of the process and this is where your site starts to actually show up in the searches. Some parts of indexation include meta directives which are directions for what should and shouldn’t be indexed. Indexation is also associated with canonicalization, structured data, and faceted navigation. These areas help to reduce duplications and organize content.

Accessibility deals with concepts such as ways to make content for everyone, user experience, site speed, and mobile optimization. You can have wonderful content but if it’s not properly optimized, it will reduce the success of it. Website owners are legally responsible for making their sites accessible to the disabled community. Site speed and mobile optimization are also imperative for your SEO. Slow sites frustrate visitors and mobile optimization is important because of the high use of cell phones.

I hope this helped provide some information on the important parts of Technical SEO! Remember, it can overwhelming so just focus on what you have to focus on. Doing a scan of these parts of Technical SEO can be helpful. If this is something you need more help with, please reach out to bayrockdigitalmarketing@gmail.com to chat about what’s going on with your Technical SEO!