How to Go About Online Storytelling?

Every business has a story and most today have a digital presence. However, many times they aren’t aligned in the digital marketing process. Aligning your story online is imperative for growth. In this blog, we will discuss a few ways to go about it.

All good campaigns start with important questions. What is my business? How did we get started? Why did we get started? Who do we help? What’s our goal? What’s the mission of our brand? These are a few questions that you can ask yourself as you begin the process of creating a campaign. Asking key questions will help you to delve deeper into the core of the brand.

Once these questions are answered, you will have a more clear image of your brand for online marketing. This will allow you to craft tailored content that speaks to your audience. It will build the momentum of how you share important parts of your brand across these platforms. Remember, as a viewer you don’t particularly want to participate in overly sale-ey and spammy content. Rather, your content should have a deeper meaning and add value.

A few good examples of this might include sharing videos explaining the “why” of your business, pictures from key moments and in your business’s history. Also, posting about events you participated in and examples of how you work with clients helps to build a stronger collection of content. This will give a deeper look into what your business is about and how it operates with the community.

I hope helped give some background on the online storytelling process! It is so valuable to share your meaningful story with your online presence. This will help develop stronger bonds with your audience and people who remember what you post. If you are interested in learning more about how our brand storytelling posts can help your business, please reach out to bayrockdigitalmarketing@gmail.com to set up your FREE discovery call!