The Importance of Web Maintenance

I always say that websites are like the home of your business. However, I see many people not maintaining their beautiful websites. You could have the best site in the world, but it’s going to need to get updated at some point. Here are some ways to do that.

Content: It’s time to make edits if you’re text and photos aren’t relevant anymore. This can be removing old product photos and eliminating discontinued services. It can be taking down former employee profiles or deleting outdated videos. It sounds obvious but many entrepreneurs overlook it. Having a current website will prevent your clients or potential clients from confusion.

Design: Design trends change. Although you should stay true to your brand, a change to design might be a good idea too. If your website was created a while ago, take some time to evaluate other sites and see how you can make yours more modern.

SEO: Keeping up with even basic SEO practices is a good idea. I will say that SEO can be expensive, time-consuming, and just complicated! However, utilizing some SEO strategies will increase your visibility. Look into keyword optimization and technical SEO to help your website perform better.

I hope this helped. I understand how keeping up with all this can be a challenge. Business owners have so much to manage, so finding the time can be difficult to figure out. If you need any help with web edits, please reach out to bayrockdigitalmarketing@gmail.com.