New Year, New Ideas!

Happy New Year’s! It’s crazy to think it’s 2024. A fresh start is always an amazing feeling. It allows us to move forward from what was holding us back and work towards new goals.

As business owners, this clean slate is so exciting. A new years calls for new ideas and new opportunities. The digital marketing space is a wonderful example of how we can make those changes this years. Here’s some ideas to have strong 2024:

New Skills: This can mean either learning new skills yourself, having your team learn them or hiring an agency to implement those new skills. Digital marketing is so much more than “posting on social media.” If you feel like social media marketing didn't work for you last year, maybe try blogging, SEO or email marketing. Remember, there’s always so much to learn in this field.

Check analytics: I get it, numbers are super intimidating. Many people get really nervous when it’s time to check the analytics and may put it off. If this is you, now is a good time to get back in the game with this. Becoming obsessed with checking them won’t help but checking in every few weeks will will help you stay on track with your objectives and goals. Keeping track of your marketing efforts by using a planning platform like Trello can be a huge motivator and really help you stay organized.

Start that blog or newsletter: Like I previously said, blogging or email marketing is good alternative or addition to social media marketing. If you feel like this can benefit your business or you’ve been wanting to do this, now is an awesome time to get started! Start creating content that your audience will look forward to when they get it! Don’t go crazy but it’s important to stay consistent. If you need some help, please reach out to me at bayrockdigitalmarketing@gmail.com about my Let’s Get Blogging in 2024 special!

I hope this helped give some ideas for the new year! Remember to set goals but always be kind to yourself. You got this, it’s going to be an amazing year!