Identifying SEO Issues
SEO or Search Optimization is an important part of your business. It’s a practice aimed at improving the ranks of your site. Some examples of SEO can be keyword optimization, links, technical, and local. Sometimes issues can arise and it’s helpful to be able to identify them. Here are some common ones and what they mean.
Duplicate Content: Duplicate content means you have identical pages. This makes it difficult to distinguish between pages and which one to include in the results. Duplicate content can interfere with links and your ability to rank. If you have this issue, you can determine which one to keep. Using a canonical tag can establish the “master copy.”
Broken Links: How annoying is it when a link doesn’t work? Broken links refer to links that don’t bring you to a page. This can be pretty frustrating for people who are visiting your site. If you’ve noticed your site has broken links, removing or updating are options. Examine the URL for any misspellings that might be causing the link not to work.
No HTTPS Security: Did you ever see a site that says “not secure?” In the age of cyber scamming, this can be a little concerning. If your site doesn’t have a SLL, it will not have the proper HTTPS security. If your site is having this issue, you will have to get a SSL certificate so there’s more security of data.
Missing robots.txt files or Sitemaps: A robots.txt file helps with the crawling process. This file gives directions to internet bots on what parts of the site to crawl and which ones not to. If your site is missing a robots.txt file, these bots will assume the whole site needs to be crawled. Sitemaps also help with the crawling process. XML sitemaps list important pages to get crawled. If your site doesn’t have these, consider implementing them so you get can the right pages crawled.
I hope this helped provide some information about different SEO issues. Understanding these issues helps you to improve your SEO efforts. It can be overwhelming, but fixing these issies can improve how you’re showing up in the searches. If you need some help with this, please reach out to bayrockdigitalmarketing@gmail.com.
