How Do Search Engines Really Work?

We Google stuff all the time. But do we know how search engines really work? How do results get on the screen? How does YOUR business make it to the results? As business owners, it’s important to understand how this process works. Here’s some background.

The first step is crawling. During the crawling step, crawlers, bots, or spiders go through billions of pages. The crawlers look through all this to prepare for the next step, which is indexation step. During this step, data is stored and organized. This step is very important as it determines if the content will show up in the searches. If the content isn’t indexed, it will not be accessible to searchers. The final step is rank. This is where SEO possibilities really start to blossom. This is the step where SEO strategies are utilized. Once your website is ranked, the goal is to improve it. Rankings can be improved with efforts like keyword optimization. Local SEO is also a type that can work to increase rankings in certain geographical areas.

Like social media, Google has algorithms. Throughout the years, many changes have been made. A few of these updates include Caffeine, Hummingbird. RANKBRAIN and Panda. Here’s more information about these updates. These updates had a separate focus and goals they were trying to reach to make a more accessible search engine for its users.

SEO is a very complicated part of digitalization. This is just the surface. However, it’s good for business owners to at least have a very elementary understanding of it. If this is a topic you’d like to explore more, please reach out to bayrockdigitalmarketing@gmail.com. We can learn together!