All About Google Business Pages
Let’s admit, we Google everything and every place. Picture this. It’s Friday night and you and the girls want to go out for sushi. But you’re in a different city on a weekend getaway. The problem is that you don’t know what’s good and what’s not. It’s pretty late, you want something nice but not overly expensive. What do you do? A Google search, of course!
People will usually search a query like “best sushi in (said place)” or “sushi near me.” Some people will filter out their searches with categories like price, rating and hours. If you don’t have a Google business page, you’re out of the equation of people finding you on a Google search.
Google business pages are very important, especially for Local SEO. Many people referee to these pages to find information such as hours, address, phone number and website as well as pictures. Not only will people not be able to find you, but they might not trust you as much if you don’t have one. So if you don’t have a Google business page, get one!
The good news is, they are free to create(and could be easy) The not so good news you have to get verified which can be tough for certain businesses. Unlike social media where businesses can just go and create a page, Google has eligibility guidelines. Your business has to have a physical address and needs to meet face to face with clients. This means home businesses can face challenges. Some other ineligible businesses include PO Boxes, rentals, virtual offices and websites URLs that go to social media pages.
If you are able to create a page, however, do it! This should be a priority for almost any business. It will open so many doors for your business to thrive online. Just keep adding information to the page so potential clients can learn as much possible about your business. If you’d like to read more about Local SEO, here is a really good resource from Moz. If you would like to create a Google business page but are struggling, please reach out to bayrockdigitalmarketing.com.
